Portland enlists big data to make biking safer

Margi Bradway noticed something peculiar when she went on a biking trip last year. Before her friends got on their bikes, they all pulled out smartphones. “Everyone was clicking on their Strava,” she recalls. Bradway, the active transportation policy lead at the Oregon Department of Transportation (ODOT) at the time, had an idea. Could data collected by Strava, a popular GPS-powered app that lets cyclists and runners log workouts and commutes, make her home city of Portland a safer place for…

Continue reading…

The Verge – All Posts