Huawei and Leica strike phone camera partnership

It’s day one of CP+, Japan’s biggest camera show, but there’s some unusual photography news from two companies outside the country: Chinese telecoms titan Huawei has announced a partnership with Leica, the legendary German camera manufacturer, in an effort to boost its mobile photography credentials.

According to a grandiose press release, the deal will be a “co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography.”

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