How Netflix completely revamped recommendations for its new global audience

Before Netflix got into the business of producing its own programming, it spent a lot of time emphasizing its recommendation software, the algorithms that would learn your taste and suggest the perfect title from the company’s catalog. Over the last few years that feature faded into the background, overshadowed by original content, Emmy nominations, and its rapid global expansion.

Today, however, Netflix recommendations step back into the spotlight. Up until now the recommendations you got were based on where you lived. People in the US saw suggestions for action or comedy flicks based on what other people in North America enjoyed. Going forward, an anime fan in Sweden will see recommendations based on the viewing habits of anime fans…

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