- In total, 17 pedestrian and 102 road accidents since 2013 are linked to Brits
- Council say idea is to reduce number of accidents, especially at night-time
- Accidents caused when tourists have too many drinks look the wrong way
- Zebra crossings will be painted with the words ‘Look Left’ in large capitals
Local authorities in Benidorm have started to paint ‘Look Left’ signs on zebra crossings, in a bid to curb the number of road accidents involving confused British tourists.
Council chiefs in the Spanish city said the idea is to reduce the number of accidents, especially at night-time when holidaymakers who have had too many drinks look the wrong way before crossing.
Many of the 17 pedestrians knocked over in the famous Costa Blanca resort in the six years leading up to 2013 – and the 102 accidents involving damage to vehicles – have been linked to Brits making mistakes when they cross roads.
The first zebra crossing to be painted with the words ‘Look Left’ in large capitals on it is on the corner of the busy intersection where Mallorca Street meets Gerona Street
Jose Ramon Gonzalez de Zarate, Benidorm’s Head of Mobility, said: ‘The main problems are in roads with traffic going in both directions in which cars in our country, from the pedestrian’s point of view, are coming from the left.
‘I’m sure we’re going to significantly reduce the number of accidents involving British nationals.
‘We have to look after our tourists and that includes improving their security with regards to the increasing volume of traffic on our roads.’
A council source added: ‘You can come across British holidaymaker’s who look the wrong way at all times of the day, but the problem is usually worse at night when people have had too many drinks and have not necessarily got all their wits about them.’
The first zebra crossing to be painted with the words ‘Look Left’ in large capitals on it is on the corner of the busy intersection where Mallorca Street meets Gerona Street.
Council chiefs say the idea is to reduce the number of accidents, especially at night-time when holidaymakers who have had too many drinks look the wrong way before crossing
Council chiefs are expected to focus their campaign on the area known as Little England which is full of bars and restaurants.
British visitors to the resort – made even more famous by the hit ITV comedy series of the same name – outnumber every other nationality including the Spanish.
A central government spokesman for the area said last year he hoped to see British officers working in Benidorm this summer as part of an pioneering exchange.
Spain set a new record for visitors, with 29.2 million holidaymakers flying over in June.