Apple’s newest address: Hyderabad, India

Apple is still hard at work on its new campus in Cupertino, but while that glass spaceship takes shape, the Silicon Valley giant is also opening a technology development center thousands of miles from its hometown. The company announced today that it has invested $ 25 million in a new facility in Hyderabad, India. It hopes the 250,000-square-foot space will house 4,500 employees.

Right now Apple captures only 2 percent of the Indian smartphone market, trailing far behind cheaper counterparts like Micromax, Xiaomi and Lenovo. Why would it set up shop in a country where it’s so far behind? Well, amid slowing iPhone sales growth and a projected decline in revenue, the Indian market was a site of celebration for Apple at the end of 2015….

Continue reading…

The Verge – All Posts